Whether you are producing a film, a music album, starting a business, launching a revolutionary product, publishing a book or anything in between, the one thing that you need to make sure of, is that your project is indeed a project.
According to Wikipedia, a project is defined as:
A collaborative enterprise, frequently involving research or design, that is carefully planned to achieve a particular aim. Projects can be further defined as temporary rather than permanent social systems that are constituted by teams within or across organizations to accomplish particular tasks under time constraints.
So basically, your project needs to be well defined and it has to have a definite beginning and an end. With a definite goal, both the project creator and the potential funder know exactly what they’re getting into. Funders can decide for themselves exactly how realistic the project’s goals are, as well as whether or not they will be willing to spend their hard-earned cash supporting these goals. For creators, defining your own goals often forces you to evaluate whether or not your project has realistic expectations – an important step in the process.
|Launching an album||Launching a music career|
|Publishing a book||Enrolling for a writing course|
|Starting a new business||Paying rent at business premises|
|Creating a new product||Running costs of a factory|
|If you’re not sure whether your project will be accepted by FundFind or not please contact us and we will guide you in the right direction.|
This is where the tricky part comes in. In return for their contributions, you need to offer your funders something in return. In order for your project to be accepted by FundFind, you will need to offer at least one reward (but we encourage at least 3).
Every project’s primary rewards should be things made by the project itself. If the project is to record a new album, then rewards should include a copy of the CD when it’s finished. The more exciting and unique the rewards are, the more likely people are going to be to contribute towards your project and to spread the word, creating a snowball effect – and that’s exactly what we all want.
• Copies of the product: the album, the DVD, the book, tickets to the show etc.
• Thank you’s or credits: your name in the credits, a poster signed and addressed to you, shout-out on social media etc.
• Collaborations: a walk on role in the film, your voice on the advert, a photo of you or your name on their promotional material etc.
• Experiences: A visit to set, a personal phonecall, a dinner, a private event etc.
• Mementos: Meaningful items that tell a story, photos, props, limited edition memorabilia etc.
Would the rewards that you are offering excite you enough to want to contribute towards the success of the project?? That should be the question you ask yourself when brainstorming about rewards.
Before you get greedy, do a bit of research about exactly how much you need in order to bring your project to life. Things that should also be taken into account is the cost of the rewards that you are promising to your funders as well as the processing fees that FundFind charges. Find out more about our fees in our FAQ section.
On FundFind you can have a project last for anything up to 90 days. This may seem like a short period of time, but through research, we have found that most successful projects only run for less than 60 days (30 days being the optimum amount of time). Longer projects tend to encourage the procrastination of potential funders and the enthusiasm of the project creator and the funders often fizzles out if the project runs for too long. Think carefully about your project deadline. It can make or break the success of the campaign.
Your project video and image could very well be the most important part of your campaign. Think about it – If you land on a website with about 2 pages of text, you’re generally quite lazy and don’t end up reading the whole thing. But, if there is a video at the top of the page you will, nine times out of ten, play the video. It’s just easier.
Although not mandatory, we encourage all of our project creators to incorporate a short video into their campaign. The video doesn’t have to win the Oscar for best cinematography, it just has to be good enough to get your point across – obviously, the more exciting the better – but it can be as simple as the project creator speaking into his webcam telling us about his project. These days, if you have access to a computer or a cellphone, you have no excuse not to be able to make a video. We know the thought of making a video scares most people, but just do it! Research has shown that projects that have videos are up to 70% more successful than projects that don’t. Potential funders can get a much better feel of the emotions, motivations and character of the project through a video rather than text.
• Who you are
• The story behind your project and vision.
• Where did the idea come from, how long have you been working on it and how far you are.
• Ask for support – don’t be shy to do this (after all, that’s why you’re here).
• Talk about your rewards.
• Don’t forget to thank everyone.
If you are not making a video, make sure that your project image portrays your project correctly. Your image must be 610px X 350px.
Email, Call, Tweet, Post, Repeat! This is where that social media signon and all the PR you can muster really helps. If you activate your network and get them excited, they will activate their network and they will activate their network, and so on and so on until you have a world-wide support network and everyone thinks you are awesome and you take over the world!
That’s about it. If you feel that your project doesn’t fit these requirements, take a bit of time to go through your things and formulate the perfect campaign.
Still not sure how it works? Don’t worry, just fill in the blanks and we will contact you to help supercharge the project! Let’s go out there and harness the power of the crowd together!